The Childhood Eye Cancer Trust has today launched a multichannel campaign – featuring characters Alice and her ‘Uninvisible Friend’ Dot – to raise awareness of retinoblastoma (Rb). The campaign aims to educate parents about the disease and its symptoms. Children with...
Just one week after our new retinoblastoma awareness poster launched, the supporting You Tube film received more than 50,000 hits. This is by far the most successful awareness campaign CHECT has run to date. Created by Wunderman a digital merketing agaency based in...
